Is AI making your firm sound like everyone else?
Something has changed in professional services marketing. It's not just the use of AI in copywriting, but exactly how AI is used in copywriting.Take a look at the thought leadership
Job titles and the curse of capitalisation
Sometimes in copywriting, it’s the little things that have the biggest reaction. You can make major structural changes to a proposed piece of copywriting and nobody bats an eyelid.
Are they wassailing round your way yet?
As copywriters, we love words, but we love knowing where they come from, too. We know it's the time of year for 'figgy pudding', but what exactly is it and where can be find one!
Turn your case studies upside down
Clients often come to us for copywriting case studies. They're a great way to showcase your products and services, and have a lot more credibility than any amount of generic marketing copy.
Is this inelegant and/or confusing?
Forgive us: this is our plea for common sense, good writing, and clarity. Our nomination for Room 101 is the abomination ‘and/or’. Here's why...
8 words that break trust and make comprehension more difficult
Hoa Loranger might be our new hero. In a recent post for usability gurus Nielsen Norman, Hoa identified five words that leave most readers cold. And we've added three of our own, too.
Tautologies: free gifts to wreck your writing
Bravo to the folks at The Times. This Christmas card is now six months old, but it remains a powerful example of good editing...
6 ways to break up long copy
When you're preparing a long document, how do you give it the best possible chance of success? A good designer working with an experienced copywriter can provide lots of different potential hooks to capture your reader.
Copywriting vs copy-editing vs proofreading
Confused about the difference between copywriting, copy-editing and proofreading? You’re not alone...