Why copywriting still matters in the age of AI
There’s been a lot of doom-mongering about AI and its impact on the written word. But despite the frankly quite frightening potential of AI to revolutionise many areas of business,
Job titles and the curse of capitalisation
Sometimes in copywriting, it’s the little things that have the biggest reaction. You can make major structural changes to a proposed piece of copywriting and nobody bats an eyelid.
How to add personality to B2B copywriting
In the world of B2B communications, there’s a lingering myth that professionalism equals formality. This misconception often leads to copy that feels distant, overly technical, or just plain boring. But
Are they wassailing round your way yet?
As copywriters, we love words, but we love knowing where they come from, too. We know it's the time of year for 'figgy pudding', but what exactly is it and where can be find one!
Turn your case studies upside down
Clients often come to us for copywriting case studies. They're a great way to showcase your products and services, and have a lot more credibility than any amount of generic marketing copy.
Don’t be shallow with your brand
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
3 psychology principles every copywriter should know
Three things that separate copywriting masters from the mere mortals is a keen understanding of the human condition, knowledge of the emotions that rule consumption and how to use psychological principles to persuade your audience.
What’s the difference between UK English copywriting and other variations?
The variations between UK English and other types of English are not always well understood. Let’s take a look at some of the key differences.
Is this inelegant and/or confusing?
Forgive us: this is our plea for common sense, good writing, and clarity. Our nomination for Room 101 is the abomination ‘and/or’. Here's why...