Job titles and the curse of capitalisation
Sometimes in copywriting, it’s the little things that have the biggest reaction. You can make major structural changes to a proposed piece of copywriting and nobody bats an eyelid.
Sometimes in copywriting, it’s the little things that have the biggest reaction. You can make major structural changes to a proposed piece of copywriting and nobody bats an eyelid.
As copywriters, we love words, but we love knowing where they come from, too. We know it's the time of year for 'figgy pudding', but what exactly is it and where can be find one!
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
Three things that separate copywriting masters from the mere mortals is a keen understanding of the human condition, knowledge of the emotions that rule consumption and how to use psychological principles to persuade your audience.
Bravo to the folks at The Times. This Christmas card is now six months old, but it remains a powerful example of good editing...
Ever wondered where words originate? For portmanteaus, their history can be traced back to two or more direct parents. Here are some of our favourites...
A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?
With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?
What is it with the word 'access' all of a sudden? You can't move these days without people 'accessing' education, 'accessing' information on the web, 'accessing' resources in the library, or 'accessing' lists of annoying words.