8 words that break trust and make comprehension more difficult
Hoa Loranger might be our new hero. In a recent post for usability gurus Nielsen Norman, Hoa identified five words that leave most readers cold. And we've added three of our own, too.
Category
Bad grammar
Want punchier writing? Don’t bury your verbs
Nominalisation is one of our pet hates. It's also one of the commonest ways in which writing falls down.