You may have heard the tale of how, in the 1920s, Ernest Hemingway bet ten dollars that he could write a complete story in just six words. He wrote: "For Sale: baby shoes, never worn." He won the bet and often referred to the story as his best work ever.
Nominalisation is one of our pet hates. It's also one of the commonest ways in which writing falls down.
This month's writing tip is about less is more. Literally. It's about using fewer words to communicate more clearly and effectively.
As a professional copywriter, I love unearthing the quirky links between words and phrases we all use today, and their historical origins.
Working in a copywriting agency and dealing with words from a variety of sources every day means you soon spot emerging (or fully emerged) trends in vocabulary and word use.
Commas are a really useful writing tool. You could compare them to taking a breath when writing a sentence. However, it's easy to go over the top and use them incorrectly.
Office-speak and clichés are so well established, it’s easy to play buzzword bingo in management meetings. It’s less difficult to spot in writing, but a very easy habit to fall into.
As a professional copywriter, I love unearthing the quirky links between common words and phrases and their historical origins.
What is tone of voice and why is it so important to your company's marketing strategy?
