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General

AI copywriting

Is AI making your firm sound like everyone else?

Something has changed in professional services marketing. It's not just the use of AI in copywriting, but exactly how AI is used in copywriting.Take a look at the thought leadership

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General

Gordon Bennett! The Victorian playboy still shaping our language

As a professional copywriter, I love unearthing the quirky links between words and phrases we all use today, and their historical origins.

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