Pleasing portmanteaus
Ever wondered where words originate? For portmanteaus, their history can be traced back to two or more direct parents. Here are some of our favourites...
Ever wondered where words originate? For portmanteaus, their history can be traced back to two or more direct parents. Here are some of our favourites...
If you want to be understood, use short sentences. Here's the research that shows you why...
A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?
With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?
Personal pronouns are not complicated and not difficult. Which is why it’s even more baffling that so much marketing completely ignores them.
How do lists increase the readability of your writing and help your audience understand your message?
Some of the most effective tools for clearer business writing are so obvious we tend to overlook them. Take bullet points, the unsung heroes of the print world.
Isn't the web great? There are all sorts of great writing tips out there. I came across this excellent - and funny - article about writing for the web. It cocks a bit of a snoop at some of the web-writing theories about how people read online.