Wordsworks copywriting agency

Make your key points first

Readers - like all of us - are busy people. They want to know if and why they should continue reading your text. So in your copywriting, you need to grab their interest quickly, and not make them read through several lines of secondary information before you get to the point.

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Wordsworks copywriting agency

Is the web making us lazy?

Isn't the web great? There are all sorts of great writing tips out there. I came across this excellent - and funny - article about writing for the web. It cocks a bit of a snoop at some of the web-writing theories about how people read online.

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