With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?

The Local Government Association (LGA) has previously issued a list of the 100 most over-used buzzwords, including such gems as “step change”, “holistic” “sustainable” and “synergies”, and asked local councils to stop using them.

It said that if councils did not explain things in proper English, “local people will fail to understand its relevance to them or why they should to turn out and vote. Unless information is given to people to explain why their council matters, then local democracy will be threatened with extinction.”

Extinction may be pushing it, but certainly, talking to people in clear, plain English instead of hiding behind buzzwords, jargon and bluster might help retain people’s interest, rather than turning them off politics at both the national and local level.