8 words that break trust and make comprehension more difficult
Hoa Loranger might be our new hero. In a recent post for usability gurus Nielsen Norman, Hoa identified five words that leave most readers cold. And we've added three of our own, too.
Tautologies: free gifts to wreck your writing
Bravo to the folks at The Times. This Christmas card is now six months old, but it remains a powerful example of good editing...
6 ways to break up long copy
When you're preparing a long document, how do you give it the best possible chance of success? A good designer working with an experienced copywriter can provide lots of different potential hooks to capture your reader.
Copywriting vs copy-editing vs proofreading
Confused about the difference between copywriting, copy-editing and proofreading? You’re not alone...
Pleasing portmanteaus
Ever wondered where words originate? For portmanteaus, their history can be traced back to two or more direct parents. Here are some of our favourites...
The Wordsworks Guide to Plain English (Part One) – Don’t Bang On
If you want to be understood, use short sentences. Here's the research that shows you why...
They said what?! 7 tips to improve your press release quotes
A quote in a press release is a chance to get your company’s representative in the media. You start with a blank slate and can say anything you want. So why do so many companies mess it up?
Will politicians cut the jargon?
With a general election on the horizon, will politicians finally get the message that clarity trumps jargon every time?
The Wordsworks Guide to Plain English (Part Two) – Get Personal
Personal pronouns are not complicated and not difficult. Which is why it’s even more baffling that so much marketing completely ignores them.