Don’t be shallow with your brand
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
Three things that separate copywriting masters from the mere mortals is a keen understanding of the human condition, knowledge of the emotions that rule consumption and how to use psychological principles to persuade your audience.
The variations between UK English and other types of English are not always well understood. Let’s take a look at some of the key differences.
Good writing is all about clarity - getting your message across clearly and concisely. But in the wrong hands, words can often cloud, rather than clarify, the intended message.
English is renowned for its quirky, often logic-defying spelling rules. Gives it character, a mark of our mongrel heritage, we're told. It doesn't make it any easier to write, though. One common area of confusion is when seemingly the same word has two spelling variations - one with a 'c', and one with an 's'.
This month's writing tip is about less is more. Literally. It's about using fewer words to communicate more clearly and effectively.
Working in a copywriting agency and dealing with words from a variety of sources every day means you soon spot emerging (or fully emerged) trends in vocabulary and word use.
As anyone who's been to one our writing training courses knows, one of the key tenets of good writing is only to use as many words as you need.