AI content creation: the hidden risks for professional services firms
AI-generated content often looks and sounds professional. But the veneer of expertise in AI content creation hides a huge risk.
Tag
copywriting
Is AI making your firm sound like everyone else?
Something has changed in professional services marketing. It's not just the use of AI in copywriting, but exactly how AI is used in copywriting.Take a look at the thought leadership
Why copywriting still matters in the age of AI
There’s been a lot of doom-mongering about AI and its impact on the written word. But despite the frankly quite frightening potential of AI to revolutionise many areas of business,
How to add personality to B2B copywriting
In the world of B2B communications, there’s a lingering myth that professionalism equals formality. This misconception often leads to copy that feels distant, overly technical, or just plain boring. But
Turn your case studies upside down
Clients often come to us for copywriting case studies. They're a great way to showcase your products and services, and have a lot more credibility than any amount of generic marketing copy.
Copywriting vs copy-editing vs proofreading
Confused about the difference between copywriting, copy-editing and proofreading? You’re not alone...
Make your key points first
Readers - like all of us - are busy people. They want to know if and why they should continue reading your text. So in your copywriting, you need to grab their interest quickly, and not make them read through several lines of secondary information before you get to the point.