Don’t be shallow with your brand
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
Tag
writing
3 psychology principles every copywriter should know
Three things that separate copywriting masters from the mere mortals is a keen understanding of the human condition, knowledge of the emotions that rule consumption and how to use psychological principles to persuade your audience.
What’s the difference between UK English copywriting and other variations?
The variations between UK English and other types of English are not always well understood. Let’s take a look at some of the key differences.
Why bullet points make sense for clearer writing
Some of the most effective tools for clearer business writing are so obvious we tend to overlook them. Take bullet points, the unsung heroes of the print world.
Getting your message across clearly and concisely
Good writing is all about clarity - getting your message across clearly and concisely. But in the wrong hands, words can often cloud, rather than clarify, the intended message.
Try to align your tone with your brand
One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.
Keep it simple like Leonardo
When he wasn't busy painting masterpieces or inventing helicopters, all-round-Renaissance man Leonardo da Vinci found was one of the leading thinkers of his day.
Want punchier writing? Don’t bury your verbs
Nominalisation is one of our pet hates. It's also one of the commonest ways in which writing falls down.
Do you really need all those words?
This month's writing tip is about less is more. Literally. It's about using fewer words to communicate more clearly and effectively.