AI content creation: the hidden risks for professional services firms
AI-generated content often looks and sounds professional. But the veneer of expertise in AI content creation hides a huge risk.
Tag
writing
Is AI making your firm sound like everyone else?
Something has changed in professional services marketing. It's not just the use of AI in copywriting, but exactly how AI is used in copywriting.Take a look at the thought leadership
Why copywriting still matters in the age of AI
There’s been a lot of doom-mongering about AI and its impact on the written word. But despite the frankly quite frightening potential of AI to revolutionise many areas of business,
How to add personality to B2B copywriting
In the world of B2B communications, there’s a lingering myth that professionalism equals formality. This misconception often leads to copy that feels distant, overly technical, or just plain boring. But
Don’t be shallow with your brand
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
3 psychology principles every copywriter should know
Three things that separate copywriting masters from the mere mortals is a keen understanding of the human condition, knowledge of the emotions that rule consumption and how to use psychological principles to persuade your audience.
What’s the difference between UK English copywriting and other variations?
The variations between UK English and other types of English are not always well understood. Let’s take a look at some of the key differences.
Why bullet points make sense for clearer writing
Some of the most effective tools for clearer business writing are so obvious we tend to overlook them. Take bullet points, the unsung heroes of the print world.
Getting your message across clearly and concisely
Good writing is all about clarity - getting your message across clearly and concisely. But in the wrong hands, words can often cloud, rather than clarify, the intended message.