What’s your favourite headline ever?
We've been doing some work on headline writing in our workshops recently. It reminded me of the story behind one of our favourite ever headlines …
Category
General musings
Meeting the unmet needs of unnecessary words
Working in a copywriting agency and dealing with words from a variety of sources every day means you soon spot emerging (or fully emerged) trends in vocabulary and word use.
Minced oaths and the Victorian playboy still shaping English today
As a professional copywriter, I love unearthing the quirky links between common words and phrases and their historical origins.
Why is tone of voice important?
Strong tone of voice guidelines bring many benefits. Here are just a few...