Annual report copywriting for Places for People

Over a numnber of years, Wordsworks copywriting agency was commissioned to write and edit the content for the annual report of Places for People, one of the largest property management, development and regeneration companies in the UK. Places for People owns or manages 148,000 homes and has assets in excess of £3 billion.

The group delivers a wide range of social housing-related services, from neighbourhood management and property development, to sheltered housing and leisure centre management. Some of these services are delivered in-house, others are delivered by other businesses within the group.

The annual report needed to bring together these different voices and themes in a consistent and coherent style and structure.

Some sections of the report were pre-written in-house by the respective teams, but the quality and style was variable. Other sections needed to written from scratch.

Wordsworks copywriting agency led the content development phase of the report. We edited all pre-supplied material to ensure the style, tone, structure and messaging was consistent. For other sections, we used a combination of existing material and interviews with key stakeholders to develop brand new content.

Despite working to tight deadlines and managing multiple stakeholders, we succeeded in producing a high quality report that delighted the client. We were subsequently commissioned to write the annual report for several subsequent years.

Neighbourhub leaflet

Public/third sector

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