Copywriting for Places for People’s leaflet by Wordworks

Places for People is one of the largest property management, development and regeneration companies in the UK. It owns or manages 148,000 homes and has assets in excess of £3 billion.

It developed an innovative service to help housing providers improve housing management performance, while cutting costs and creating more sustainable neighbourhoods.

With a vital industry event looming, it needed to produce a leaflet to introduce the service – Neighbourhub – and explain the benefits to potential clients. And that’s where we come in.

Using a combination of ad hoc existing material and an interview with the director heading up the project, we devised a structure for the leaflet, wrote the content, and progressed it to approval within a tight 10-day timescale.

Neighbourhub leaflet

Public/third sector

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