Wordsworks
Copywriting agency for National Bank of Oman
Wordsworks copywriting agency was commissioned to write the narrative section of the annual report of the National Bank of Oman, working closely with the bank’s appointed design agency, Omnia.
Most of the content for the report was sourced from existing communications, such as press releases, presentations and investor relations material. This was supplemented with six interviews with members of the senior management team, both in Oman and virtually.
This information was reviewed, analysed and distilled into key messages and themes, which provided the structure for the report. Over a two-week period, Wordsworks copywriting then drafted the content for the report’s narrative section, comprising more than 6,000 words.
We steered the draft content through several rounds of feedback and amends with the bank’s internal team, before securing final approval.
The report was very well received, and we were subsequently commissioned to write the annual report in subsequent years.
View the NBO 2020 annual report’
Category
Financial services
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Wordsworks Limited. Registered at 3rd floor, Broadstone House, Stockport SK5 7DL. Company number 04821382.
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