Copywriting services for National Bank of Oman by Wordworks

The National Bank of Oman Logo - Copywriting and report writing services

Wordsworks was commissioned to write the narrative section of the annual report of the National Bank of Oman in 2018, working closely with the bank’s appointed design agency, Omnia.

Most of the content for the report was sourced from existing communications, such as press releases, presentations and investor relations material. This was supplemented with six interviews with members of the senior management team, both in Oman and virtually.

This information was reviewed, analysed and distilled into key messages and themes, which provided the structure for the report. Over a two-week period, Wordsworks then drafted the content for the report’s narrative section, comprising more than 6,000 words.

We steered the draft content through several rounds of feedback and amends with the bank’s internal team, before securing final approval.

The report was very well received, and we were subsequently commissioned to write both the 2019 and 2020 annual reports as well.

View the NBO 2020 annual report’

Financial services

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