Wordsworks
Copywriting support for Cisco's direct mail campaign
Cisco develops, manufactures and sells networking hardware and telecommunications equipment to businesses around the globe. It is the world’s largest networking company, with revenues of over US$50 billion.
As part of a campaign to promote its Unified Computing System servers, Cisco's communications partner hired Wordsworks copywriting agency to provide copywriting support for a series of electronic direct mails (eDMs) aimed at senior decision makers in the IT and technology industries across South East Asia.
The final draft had to combine accessible and compelling copywriting with language that communicated at a high level with a tech-savvy audience quickly able to spot errors and misplaced claims.
Working with existing technical information and detailed telephone interviews and briefings with Cisco’s internal comms team, our specialist copywriters developed the overall structure for the eDMs before supplying final copy that was quickly approved.
Cisco was delighted with our final work, and even more impressed with the commercial results of our efforts.
case study
Cisco website
Category
Technology
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