What’s the difference between UK English copywriting and other variations?
The variations between UK English and other types of English are not always well understood. Let’s take a look at some of the key differences.
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English
Should it be spelt with a ‘c’ or an ‘s’?
English is renowned for its quirky, often logic-defying spelling rules. Gives it character, a mark of our mongrel heritage, we're told. It doesn't make it any easier to write, though. One common area of confusion is when seemingly the same word has two spelling variations - one with a 'c', and one with an 's'.
Take a rain check on the clichés
Office-speak and clichés are so well established, it’s easy to play buzzword bingo in management meetings. It’s less difficult to spot in writing, but a very easy habit to fall into.