Wordsworks
Sustainability magazine copywriting for STMicroelectronics
Wordsworks copywriting agency was commissioned to write and edit Amplify, the inaugural sustainability magazine for STMicroelectronics (ST), one of the world's largest semiconductor manufacturers.
ST operates in over 30 countries, with more than 120 nationalities represented across its workforce. Sustainability has been at the heart of the business for over 30 years, but the company wanted a new, more personal way to bring its 2025 sustainability story to life – as well as its formal integrated report – that would put employees, rather than policies, at the centre of the narrative.
The result was Amplify, an 88-page magazine structured around nine themes, from labour, human rights and workplace safety, to renewable energy, biodiversity and supply chain responsibility.
Our approach
Wordsworks worked closely with ST's corporate sustainability and communications teams to plan the structure and tone of the publication, agreeing an editorial approach that favoured first-person testimony and real-world case studies over corporate reporting language.
We gathered information from across the business and its diverse operations to provide the source material for each chapter. Each section was written up as a first-person feature, capturing the individual’s own voice and specific examples of the initiatives they'd led, from eco-design programmes in R&D to fluoride sludge recycling and AWS-certified water stewardship in Shenzhen.
Alongside the interview-based features, we drafted contextual copy for each thematic section, translating technical and policy-heavy source material, covering areas such as Power Purchase Agreements, RBA audits and biodiversity scorecards, into clear, engaging prose suitable for a broad internal and external readership.
The content was developed over several rounds of drafting and review with ST's marketing and sustainability stakeholders, before being handed over for design and production.
The result
Amplify launched in November 2025, published alongside ST's 2025 sustainability disclosures. It was well received internally and externally as a fresh, human way of presenting the company's sustainability commitments. Wordsworks was subsequently re-commissioned for the following year’s edition.
2025 issue of amplify
Category
Sustainability | Magazine
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