Wordsworks

Laureate Online Education

Wordsworks is the retained copywriting partner to Laureate Online Education, which operates the Laureate International Universities network. The US-based organisation runs online education programmes for several universities around the world, including the University of Liverpool.

The client wanted to update the University of Liverpool Online website to reflect changes to its brand. It had also identified some gaps on the existing site and needed new pages to fill these gaps.

Wordsworks was tasked with developing and structuring new copy to achieve these objectives. Through a series of workshops, we initially helped to develop a new structure for the site. We then audited the existing pages to see how much current copy could be re-worked, and how much new copy was required.

We also helped to develop a structure for the programme pages themselves, making use of best practice web writing techniques to ensure these pages were engaging and easy to navigate.

As with all our projects for Laureate, the audience for the website is global. It was imperative, therefore, that everything we wrote not only communicated the desired messages, but that it did so clearly and concisely, to be easily understood by a diverse range of readers.

University of Liverpool Online website
Category

Education

Wordsworks © 2023. All Rights Reserved

Wordsworks Limited. Registered at 3rd floor, Broadstone House, Stockport SK5 7DL. Company number 04821382.

contact

Wordsworks Copywriting

Broadstone House

Stockport

SK5 7DL

0161 443 4206

hello@wordsworks.co.uk

Free Download

Sign up now to get your free guide

Enter your name and email to download this free guide

We process your personal data as stated in our Privacy Policy. You may withdraw your consent at any time by clicking the unsubscribe link at the bottom of any of our emails.

Close