AI content creation: the hidden risks for professional services firms
AI-generated content often looks and sounds professional. But the veneer of expertise in AI content creation hides a huge risk.
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professional services
Don’t be shallow with your brand
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
Is this inelegant and/or confusing?
Forgive us: this is our plea for common sense, good writing, and clarity. Our nomination for Room 101 is the abomination ‘and/or’. Here's why...
Try to align your tone with your brand
One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.