Why copywriting still matters in the age of AI
There’s been a lot of doom-mongering about AI and its impact on the written word. But despite the frankly quite frightening potential of AI to revolutionise many areas of business,
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language
How to add personality to B2B copywriting
In the world of B2B communications, there’s a lingering myth that professionalism equals formality. This misconception often leads to copy that feels distant, overly technical, or just plain boring. But
Don’t be shallow with your brand
When copywriting for professional services firms, it is vital to ensure the brand is communicated consistently at every level.
3 psychology principles every copywriter should know
Three things that separate copywriting masters from the mere mortals is a keen understanding of the human condition, knowledge of the emotions that rule consumption and how to use psychological principles to persuade your audience.
What’s the difference between UK English copywriting and other variations?
The variations between UK English and other types of English are not always well understood. Let’s take a look at some of the key differences.
8 words that break trust and make comprehension more difficult
Hoa Loranger might be our new hero. In a recent post for usability gurus Nielsen Norman, Hoa identified five words that leave most readers cold. And we've added three of our own, too.
Getting your message across clearly and concisely
Good writing is all about clarity - getting your message across clearly and concisely. But in the wrong hands, words can often cloud, rather than clarify, the intended message.
Try to align your tone with your brand
One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.
Keep it simple like Leonardo
When he wasn't busy painting masterpieces or inventing helicopters, all-round-Renaissance man Leonardo da Vinci found was one of the leading thinkers of his day.