Try to align your tone with your brand

One of the key purposes of business writing is to write in a way that reinforces your brand. It's also one of the main areas where much business writing often fails. If your brand is about dynamism, energy and modern thinking, your writing needs to support that. So that means using appropriate language, tone and structure.

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Don’t believe the myths

This month's writing tip is based on one of our mantras: don’t believe the myths. A lot of so-called grammar rules are actually fusty old school rules that aimed to homogenise the English language. (Usually enforced with a cane.)

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